About Sender Score Certified™
Sender Score Certified is the only email accreditation program (or whitelist) with deep corporate and consumer market coverage. When accredited through Sender Score Certified, senders reduce filtering risk and increase delivery rates at more than 600 million email inboxes. Top internet services providers such as MSN, Windows Live Hotmail, Cox, and Roadrunner use Sender Score Certified in filtering decisions, along with thousands of corporate domains and leading filtering solutions such as Spam Assassin, IronPort Systems and Barracuda Networks.
A recent study by Return Path found that Sender Score Certified members experienced a 21% lift in overall delivery rates. Each percentage lift in delivery rates translates into increased program revenue and in many cases, significant savings. Along with the obvious financial advantages of improved inbox delivery, Microsoft recently announced that Sender Score Certified members will receive additional privileges when sending to Windows Live Mail users. The most significant is that images and links will be enabled by default for email sent from active, certified IP addresses. This means that Sender Score Certified senders can move past the challenges around rendering and image suppression that plague most email marketers.
To gain accreditation, email senders must adhere to a strict set of industry standards for email communication. Senders are not required to make any changes to their sending infrastructure or implement any proprietary technology to implement Sender Score Certified. And, certified senders receive daily reputation reporting which is an excellent tool for gauging if there are problems impacting delivery rates.
With Sender Score Certified, you will find that as you improve the percentage of email that gets to the inbox, you will also see a correlated increase in your revenue and response.